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Books by Rob J. Quinn
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Over-analyzing the Guinness Commercial

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I’ve seen numerous Facebook posts praising the Guinness commercial showing a bunch of guys playing wheelchair basketball. Seemingly sad music (my opinion) plays over an obviously competitive game, with at least a couple guys tumbling to the floor. A monotone voice says, “Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character.” Toward the end of the ad all but one guy is revealed to be able-bodied as the rest simply get out of the chairs they were using and leave the gym with the other guy who continues to use the wheelchair. A couple of the players are heard saying, “Gettin’ better at this,” and “Next week, buddy.” The commercial ends with them all sharing a beer together at a bar. Ok, nice advertisement. In fact, I would put it in the close-to-great category. I’m not sure it comes anywhere near the level of having people “ utterly captivated” that the Huffington Post   placed on it, but no doubt many people do buy into their suggestion that i